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Posted by Lee Nov 17, 2011 : General ,

Innovative use of QR codes at the Museum of London sees exhibits linking to an app created using the TradeApps platform. Additional information and video clips relating to each exhibit enhance the user experience.

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The Museum of London in association with Manifesta adds QR codes technology to visitor interactivity in its Galleries of Modern London.

This move follows the museum’s collaboration with Manifesta in 2010, when 14 young people, participating in a pilot initiative focusing on heritage, ‘broke into’ the Museum of London for a curating and creative video-making experience.

Encouraging youth participation, Breaking into the Museum, a project devised and led by Manifesta, with funding from the Heritage Lottery Fund – promotes innovative intervention in heritage-curating as an exciting form of 21st century cultural activism and engagement – here using the medium of film/video, grounded in an intensive learning and production workshop experience (handling camera and sound; developing narrative ideas; story-boarding; directing; editing).

Recruited by the Octavia Foundation and St Charles Catholic Sixth Form College in North Kensington, working with the newly launched Galleries of Modern London, and assisted by museum personnel and creative film-makers in a five day workshop - each young participant produced a short film of 1 to 3 minutes, inspired by a particular object/piece in the collection.

The result is a series of films, ranging from documentary formats to evocative and creative pieces, including performances by the young film-makers. More information is on www.manifesta.org.uk/breakingintothemuseum.

Today we can announce that the films are permanently anchored within the Galleries of Modern London in the Museum of London, thanks to the use of QR Codes captions which have been added to each exhibit on which the young participants decided to focus in their films. From now on, when looking at the object in question, the public will be encouraged to upload the films, by scanning with their smart phone the QR Code placed alongside the exhibit.

Colin Prescod, co-director of Manifesta, said: “It is really exciting to see fresh, youth-voiced takes on history and heritage being made permanently available in a museum context. This will add a new facet of interpretation to parts of the Museum’s collection, while contributing to opening up the museum as a public space of engagement for traditionally marginalised audiences.”

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