• your latest services
  • up-to-date news or prices
  • current promotions
  • locations & contact details

  • your own branded app on customer phones
  • the ability to edit your offering in seconds
  • increased customer loyalty

  • understand why a web app is more important than your website
  • learn how to build, optimise and promote your site

small business + mobile = big business

Posted by Lee Feb 16, 2012 : General ,

You don't have to search hard to find countless articles covering the web app vs native app debate.

We at TradeApps know that there is a place for both, depending on your requirements, but we'd highlight the reasons why people choose a web app.

Our customers typically want to create a web app rather than a native app because they are:
  • cheaper to create
  • not dependent on (app) marketplaces
  • reach a wide range of customers using any smartphone device
  • are easy to edit and update
An interesting article at econsultancy.com puts a different perspective on things with its 3 rules to help you choose:

1. Its not an either-or proposition
True - although all small business websites need a mobile site.

2. Mobile websites promote usability, native apps promote relationships
True - although with more people set to access the Internet with mobile devices than desktops by 2014, you can't afford not to have a mobile site NOW!

3. If you build it, they will not come
True - as we've said in the past, once you have a lovely new web app, you need to integrate it into your marketing plans.

More here.
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