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  • learn how to build, optimise and promote your site

small business + mobile = big business

Posted by Lee Sep 28, 2012 : General ,

The maxim that "every forward-thinking marketing plan should have mobile as a significant focus" is close to our hearts. 

Tribalcafe has just published an article that we at TradeApps wholeheartedly believe in - it backs up our maxim with all the facts and highlights the importance of mobile in local searches.

Some of those juicy stats include:
  • Google reports that more than 50% of local search is now mobile.
  • Most businesses, particularly SMB’s get 72% of their business from within 30 miles (Source: FSB).
  • 70% of all mobile searches result in action within 1 hour (Source: Mobile Marketer).
  • Mobile-optimized sites get an average of 19 page visits, versus 12 page visits for un-optimized sites (Source: IAB).
Read more here.
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