• your latest services
  • up-to-date news or prices
  • current promotions
  • locations & contact details

  • your own branded app on customer phones
  • the ability to edit your offering in seconds
  • increased customer loyalty

  • understand why a web app is more important than your website
  • learn how to build, optimise and promote your site

small business + mobile = big business

Posted by Lee Aug 3, 2011 : General ,

Following our recent post highlighting the launch of the FT web app, Marketing Week has found a number of retailers questioning the role of native apps as opposed to web apps / mobile optimised sites.

TradeApps is noting more and more examples of businesses wanting the increased flexibility that web apps offer over native apps. Development speed, cross platform compatibility and instant update are three reasons why this trend will continue. With faster mobile data networks offering greater coverage, low cost web apps can deliver a fantastic branded experience to mobile consumers as an extension to the traditional web site.

The clothing retailer Jigsaw outlines its app strategy here and the reasons why it has a mobile site but not a native app.

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